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YouTube, the Great Music Communicator | Studio 240 Blog | iHeartRaves

YouTube, the Great Music Communicator

While I wasn’t totally surprised, I still wasn’t really expecting to read in Tech Times that YouTube is the number one music streaming service worldwide, and growing at an exponential rate. With all the recent competition in the music streaming marketplace, I expected the numbers to be more dispersed over a few different services. But after reading it, I thought, wait, that totally makes sense. With all of the options out there, it actually is pretty clear why YouTube is the most popular service for music lovers across the globe. 

As a friend to just about all genres of music, I naturally need to have access to multiple music streaming sources to hear the latest and greatest from the artists I like. Especially with a love for EDM, I keep constant track of a few different sites for new music. With the increase in streaming services that try to be THE ONLY music source, many are still lacking the artists of the electronic music genre in a big way. Other issues that hinder global growth is that not every streaming source is available, or more importantly localized, to be used around the world. 

With all these things in mind, I’m brought to understanding why YouTube has consistently expanded in this mixed up world of streaming music. According to Music Business Worldwide, for 2015 so far, 57% of 135.2 billion streams worldwide were through YouTube. Overall, streaming services are increasing in usage. While YouTube saw stream volume increase 109.2% from 2014, Spotify, Rdio, Rhapsody, Beats Music etc. saw an increase of 74.2%. And this is only in the first 6 months of 2015, which means these numbers are growing exponentially. 

YouTube is totally free, unlike many streaming services, so it’s easy to see why people are drawn to it. Huge names post their content just as easily and as regularly as an unknown can with the potential of reaching a huge audience. YouTube has more than 1 billion users. Compare that to roughly 10M (paying) subscribers on Spotify globally, 3.3M subscribers on Pandora, and 1.7M on Rhapsody. In 2013 Soundcloud boasted 40M registered users, an amount that has surely grown since then. Soundcloud and Spotify may be competition for each other globally, but both are still far away from the game to battle YouTube.

Let’s look at some numbers for more demonstration because I love numbers. I also love Skrillex, so let’s look at Skrillex’s numbers.

Source  YouTube-logo-full_color-1 soundcloud-logo Spotify-Logo      
# of Followers 

 10,712,985 subscribers


 5,552,533 subscribers


 3,572,760 subscribers



So what many EDM enthusiasts would consider the first connect to Skrillex (Soundcloud) has half of the subscribers that YouTube does. It makes sense that the Soundcloud number is larger than Spotify, since it is the newest in the game.

What service or services do you use to listen to music?

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