Lifestyle & Culture

Insomniac Provides Emotional and Financial Relief to the Struggling City of San Bernardino

There is no denying the date of December 2, 2015 will resonate in the hearts of San Bernardino residents for years to come. Syed Farook and Tashfeen Malik, a married couple inspired by Islamic extremism, took the lives of 14 and wounded 21 others when they gunned down a peaceful holiday party at the Inland Regional center. Although this trauma came as a tough blow, this weathered community is not unused to tragedy. The city has a history of dealing with a myriad of disasters in the form of deadly fires, bankruptcy, high crime rates, and poor economy. City leaders fear that San Bernardino, unbeknownst to most of the world prior to the attacks, will now become another American city, similar to Newton, synonymous with violence and injustice.


Photo Credit The Courier-Tribune

It is difficult to say how well this community’s economy will fare – if the tragedy struck there will deter visitors and namely ravers from ever returning to San Bernardino due to fear of a repeated attack or the painful memories of those lost. Insomniac’s New Year’s Eve rave Countdown continued as planned at their familiar SoCal venue at the San Manuel Ampitheater with no lack in attendance as an estimated 35,000 ravers came and danced the night away, seemingly unphased by the proximity to the site of the attack. Interviews with families of the deceased reveal that the best way to cope is to participate in group activities as much as possible. Perhaps now more than ever the inhabitants of San Bernardino and those traveling from afar require such events where there is music and dancing, proven powerful therapeutic tools.


Photo Credit Insomniac

Financially, Insomniac could prove no better ally. At this time, San Bernardino has effectively surpassed their relief fund goal of $1.5 million with the help of a generous donation of $30,000 from Insomniac’s Countdown event revenue. Not the first philanthropic act Pasquale Rotella, CEO of Insomniac, has done for the community – in 2013 Rotella donated $15,000 to the San Bernardino Food Bank, and in 2011, he donated $10,000 to the San Bernardino Symphony Orchestra Music Education Program. Ever since Insomniac started Nocturnal Wonderland there in 1995, over $440 million has been poured into their economy as thousands attended Insomniac events such as Nocturnal Wonderland, Beyond Wonderland, Escape All Hallows’ Eve and Beyond Wonderland. The money spent on entertainment, food, hotel, and transportation has infused life into the waning economy with jobs and revenue.

Photo Credit Rebloggy

While it appears there has been a dip in the real estate market, Angelo Marini, Vice President of the Chamber of Commerce, states that any delays in the closures of home sales is merely temporary and the result of depression. Insomniac, through its colossal financial and economical influence as well as the healing values of Peace, Love, Unity, and Respect, has the ability to provide the emotional and financial stability San Bernardino needs in the midst of unstable circumstances.

There’s a thing called love that we all forget
And it’s a wasted love that we all regret
You live your life just once
So don’t forget, forget about a thing called LOVE.

-Thing Called Love, Above & Beyond

We as ravers should never forget what we profess to believe in. Our prerogative is to continue our altruistic values outside the rave to the city that has had open arms to us for years. If you would like to extend generosity and support to San Bernardino, here are a few ways how:

  • San Bernardino United Relief Fund
    • Donate to those in need affected by the shooting either online or by texting ‘SBUNITED’ to 71777.
  • New Creation Behavioral Healthcare Foundation (NCBHF)
    • Volunteer to assist with crisis counseling for those struggling to cope with the tragedy.
    • If you are a licensed counselor, please contact Ken Vela at 909-241-8594.
  • Keep San Bernardino in your prayers

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